Trends in Wine Packaging

Trends in Wine Packaging

A wine’s packaging can drastically impact its perceived quality and desirability. Packaging designers are experimenting with new trends to connect with consumers and stand out on the shelf.

Alternative packaging is gaining popularity from larger producers that do a lot of direct-to-consumer shipping, or from brands concerned about mitigating their environmental impacts. This type of packaging also enables a longer shelf life and superior evacuation.

Bottles

The packaging of wine is important to the success of the product. It influences the consumer’s perception and acceptance of the wine. It also protects the bottle and preserves its contents from environmental factors. In addition, it can help promote the wine and brand.

Wine bottles come in a variety of shapes and sizes, depending on the wine type. Burgundy wines are packaged in slope-shouldered bottles, while Cabernet Sauvignons are bottled in squarer Bordeaux bottles. Various alterations are made to the bottle’s profile and height to accommodate label design, shipping requirements, and budget constraints.

Increasingly, wineries are turning to glass alternatives to reduce the weight of their bottles and lower shipping costs. However, this is not without cost and is only possible due to innovations in glass production and technology. These changes are reflected in the higher price of wine. The prices have increased for a number of reasons, including labor and fuel costs.

For those looking to use eco-friendly wine packaging, corrugated shipping kits offer an excellent alternative to traditional boxes. These kits include inserts that have passed vibration, compression, and free fall drop tests. They are lightweight and provide solid protection for the bottle. Gorilla Shipper’s Hexabox inserts are designed with intuitive, interlocking tabs to ensure safer transport. Their six-sided design distributes the weight more evenly, reducing pressure on the bottle and eliminating shifting during transit.

Boxes

A box wine packaging is a convenient way to store, ship and sell your wine. The packaging can be made color mailer boxes of a variety of materials, including corrugated cardboard and white cardstock. These boxes are sturdy and durable, and they’re great for long transit deliveries. They can also be printed with typography or attractive artwork to increase your brand recognition.

A new generation of wine consumers has started to embrace the bag-in-box format for wines that aren’t meant for aging. This is good news for small producers who want to avoid the upfront costs of a traditional bottle line, and it can help them compete against larger wineries that can afford the investment in a bottling line.

The bag-in-box format consists of an airtight, pressurized plastic bladder in a corrugated cardboard box. The wine is poured from the spout attached to the plastic bladder through perforated lines on the corrugated box. The wine can be resealed after each pour. It’s a great option for wineries that emphasize regenerative farming and low-intervention in the vineyard and cellar.

These boxes can be printed with a full color or black and white design. They’re available with a glossy finish, which enhances the colors and adds protection from scuff marks. They can also be printed in matte, which has a luxurious feel and is ideal for wineries that prefer a more subtle look.

Bag-in-Box

Bag-in-box is one of the most popular wine packaging formats in recent years. It is also used for a variety of other liquids, including juices, water, syrup, and even detergents and fabric softeners. The bags used for storing the liquids are designed to protect them from contaminants and toxins, allowing them to keep their quality and freshness longer.

The bags are sealed inside a box that is often made of cardboard, making it easy to transport and store. The box has a dispensing tap that allows the liquid to be easily dispensed. This packaging system has many advantages over traditional bottles, including easier handling, lower prices per liter, and reduced environmental impact.

While there are some concerns about the quality of bag-in-box wines, they are becoming increasingly popular. The reason for this is that the bags can be stored more efficiently than bottles and Wine Packaging are more environmentally friendly. Additionally, BIB wine has a much better shelf life after opening than traditional bottles.

Bags in boxes can be refilled multiple times, increasing the product’s lifetime and providing a cost-effective solution for manufacturers. This type of packaging is also lighter and easier to ship than glass bottles, which reduces the carbon footprint of shipping. In addition, the corrugate in a bag-in-box requires less energy to produce than glass and is recyclable.

Cans

The wine-in-can market is booming, with many wines now available in this format. The cans are lightweight and easy to carry, especially when compared to heavy glass bottles with corks. They are also easier to chill, and cans can be used at places where glasses are not permitted, such as concerts and festivals. This packaging option is especially popular among younger consumers.

The cans used for this type of wine are similar to those used for soft drinks and beer beverages. The internal liner is made of an epoxy resin with a formaldehyde-based cross-linking agent and bakes at high temperatures to form a film that prevents aluminum from reacting with the wine. The lining is considered a food contact material and must meet FDA requirements.

Wines packaged in cans may be susceptible to a variety of problems, including loss of aromatics, development of hydrogen sulfide (rotten egg aroma), and growth of anaerobic spoilage microorganisms post-packaging. These problems can be minimized by selecting a suitable interior liner and by altering production steps to better suit this packaging method.

Despite the negatives, some wineries believe that cans can help them achieve greater sustainability and increase their customer base. However, this is a difficult transition for wine, which requires an entirely new process for packaging. In addition, the wine industry tends to be more traditional in its approach to change than other industries. For example, screwcaps still spark a lot of debate in Bordeaux.