The Latest Trends in Wine Packaging

The Latest Trends in Wine Packaging

Wine Packaging is a major component of the wine-selling process. Whether it’s to boost sales or increase brand awareness, wineries use a variety of gimmicks and designs to catch consumers’ attention.

Flat bottles, for example, are 40% spatially smaller and 87% lighter than conventional glass bottles! They also help reduce carbon footprints.

Textured Labels

The look and feel of a wine label is one of the most effective ways to create an emotional connection with a consumer. In an industry where the vast majority of consumers are undecided right up until they’re holding a bottle in their hands, labeling is an important factor that can determine which wine they choose to purchase.

From embossing, hot foil stamping and raised screen printing to intricate die cut shapes, textured labels are becoming increasingly popular among wineries as they seek to distinguish their brands on the shelf with an elegant touch. But beyond catching the eye with unique designs and finishes, textured labels offer a multi-sensory experience that is sure to drive brand loyalty.

In addition to creating a premium aesthetic, textured paper stock can add a layer of durability to your wine bottle label. Unlike the standard paper labels most consumers are familiar with, these specialty materials contain an additive that makes them tough even in humid and wet conditions.

Additionally, many textured paper stocks are made using recycled content. This eco-friendly feature is particularly appealing to consumers who are looking for a sustainable value in their purchasing decisions. Whether your wine is organic, sustainable or non-GMO, these paper options can help you meet the growing demand for a more environmentally conscious product.

Minimalist Labels

The style of a wine bottle label can have a big impact on the way in which a customer feels about a particular bottle of wine. While some wine producers may prefer to use creative techniques such as Gold Foil Paper Cards cute cartoon characters or bold colour mashups on their labels to draw in customers, others may prefer to adopt a more minimalist approach.

Minimalism can mean reducing not only the amount of graphics and text printed, but also reducing the shapes of the labels themselves. The design of the Extenso and Saramago bottles, for example, consists of nothing more than four dots and a brand name, but this simplicity makes them stand out from their competitors.

In addition to its aesthetic value, minimalism can also reduce the cost of a wine bottle’s packaging. As a result, it can be a more affordable option for smaller businesses that want to compete with the market’s larger players. Moreover, minimalism can help brands create a more cohesive look across their entire product line by eliminating the need for multiple different packaging designs.

For wine producers who are interested in experimenting with minimalistic designs, it’s important to understand their ideal buyers. What types of wines do they like, what are their preferences, and how would they choose a bottle of wine? Answering these questions can help a company develop a unique and stylish wine label that will appeal to their target audience.

Augmented Reality

Augmented Reality is transforming marketing across many industries, and wine bottles are no exception. Many wine producers are using this technology to boost their brand marketability, engage consumers, and tell interesting stories. Some are even integrating the augmented reality experience into the bottle’s design.

For example, 19 Crimes used an augmented reality app to make the 18th-century criminals depicted on their wine label come to life. Upon scanning the label with the company’s AR app, the convict would share his story of exile to Australia, highlighting the historical authenticity of the wine and building a strong connection between consumers and the brand.

Another innovative wine branding technique uses web-based augmented reality to project back-story content and offer educational insights on the wine. The branded app allows customers to learn more about the grapes that went into the bottle, the winery’s process, and even take a virtual tour of the winery.

While this technology may not be as functional on older smartphones, it is still an excellent way to increase a wine brand’s marketability and provide a unique consumer experience. The augmented reality technology works by recognizing visual cues or micro text on the label and loading computer-generated images into the view of the smartphone’s camera. Those images are then superimposed on the real-world image to create an immersive experience for consumers.

Innovative Packaging

With the right design and product branding, wineries can stand out from the crowd. By understanding the latest trends in wine packaging and identifying how to reach Millennial consumers, brands can position themselves for success.

From a new bottle design that uses a transparent label to highlight the contents to a virtual experience that connects consumers with prisoners who served time for their crimes, there are many innovative wine-related experiences that can help brands increase brand awareness. These kinds of experiences can also inspire people to buy products from a particular winery and create loyal customers.

When it comes to innovation in wine packaging, companies are focusing on reducing Wine Packaging waste and offering a more eco-friendly alternative to traditional glass bottles. For example, Frugalpac has developed a cardboard packaging option that looks like a traditional bottle and can be used on existing wine filling lines. Their packaging is also a sustainable, recyclable option that is made of up to 50% less carbon and 40% fewer plastics than a glass bottle.

Other innovations include a dual-walled wine cooler designed to maintain peak wine temperature, a space-saving wine pack with a flat-backed bottle design, and an app-connected bottle that tells an interactive story. While there are a number of different options to choose from, the key is to find the one that best suits your company’s specific needs and objectives.