How to Create a Custom Box Design That Stands Out From the Crowd

A custom box’s design is the perfect opportunity to promote your business’s values and brand identity. Many brands lean towards a quiet luxury style, offering a sleek, minimalist design that speaks to the premium feel of their products.

Consider drawing inspiration from online design communities and platforms to discover fresh ideas that may complement your product packaging. Remember to include bleed lines (green lines) when submitting artwork, as nothing will print beyond them.

Brand Identity

Brand identity is a key factor in custom packaging design. It influences the purchasing decision and brand loyalty of customers. It is also a way to differentiate your product from competitors’ products. A strong brand identity is important for a business to grow fast and succeed.

The best way to build a brand identity is by creating a unique and memorable design for your product packaging. You can use a variety of creative designs to make your product stand out in the crowd. For example, you can include a window in your box to give the customer a glimpse of the product inside. The window can be shaped in any way you like. You can even use it to highlight the main features of your product.

Another great option is to include a pattern on your product box. This design trend is popular in many different industries. The beauty subscription box company Glossybox, for example, has a gorgeous ombre color palette on its current boxes. You can use a pattern that matches your logo or one of your favorite images.

A good custom box is designed to protect the product inside. It should have a sturdy construction and high flute size, as custom candle boxes well as the right ECT value to ensure that the product stays in pristine condition throughout its shipping journey. In addition, the box should feature a design that makes it easier for customers to open and close it. It should also have a handle, so it can be held comfortably.

Functionality

Whether your customers are considering your products in-store or at home, the packaging is their first experience of your brand. Getting that experience right is critical to landing repeat customers and upholding your brand identity.

Functionality relates to how your box protects and displays the product inside, as well as how it stacks with other boxes. A good structural designer will take into account your product’s dimensions and weight, as well as any additional protection you might want to add, like Hexpand or foam inserts.

Color is also an important part of functionality, as it can evoke emotions and encourage specific behaviors. For example, blue and green are associated with calmness, while pink and red evoke romance and femininity. To make the most of your packaging design, select colors that convey a positive message for your brand.

Another way to incorporate functionality into your custom boxes is to include a QR code or microsite. This allows customers to easily access information and engage with your brand. It’s also a great way to promote discounts or special offers.

If you’re looking for a quick and affordable way to create custom boxes, consider digital printing. This method is much faster than traditional flexographic printing and produces high-definition graphics. It’s also a great option for short runs or if you want to test out different designs.

Durability

The durability of a custom box design is important because consumers want to be confident that their products will arrive safely. If a product is damaged in transit, it can damage the brand and decrease customer satisfaction. Durable packaging also reflects the quality of the product inside. For example, a company can use die-cut windows to attract customers by showing a preview of the products inside. This allows customers to make decisions without opening the package.

In addition, the durability of a custom box design can be used to promote sustainability. For instance, a company can use cardboard instead of plastics to create eco-friendly packaging. This is a great way to increase brand awareness and show that the company cares about its environment.

Another way to promote sustainability is to make the packaging reusable. For example, a company can design a box that can be turned into a coat hanger, which can add value to the product. This is called upcycling, and it’s a great way to increase customer satisfaction.

When designing a custom box, it’s important to follow industry-standard recommendations. For example, the line art should be a minimum of 2 pt and the fonts should be outlined or saved as shapes. In addition, it’s a good idea to avoid using colors that are too bright or too dark. Finally, the box must be able to hold the product comfortably and protect it from any moisture or dust.

Aesthetics

If you want to make your packaging stand out from the competition, it’s important to think about aesthetics. You can create a unique look that captures your brand’s identity, but it should be balanced and clean. A messy design will overwhelm your audience and distract them from the message you’re trying to convey. Color can also be a powerful tool in marketing your product. Some brands have even trademarked their colors, like Tiffany blue for luxury and UPS brown custom packaging boxes for stability. You can also choose a color that evokes a particular emotion in your customers. For example, red invokes excitement and passion, while blue evokes trust and loyalty.

Aesthetic designing for packaging custom boxes allows businesses to differentiate themselves from competitors and communicate their product’s features and benefits to potential customers. It’s also a great way to showcase the brand’s values and identity, such as sustainability. For instance, PCB focuses on eco-friendly materials and designs for its boxes to appeal to environmentally conscious consumers.

Choosing the right box material and print technology is essential for a successful product launch. Considerations include closures, cutouts, hidden box panels, and shipping labels. For a durable, high-quality finish, choose offset or digital printing. Digital printing is a cost-effective option that uses four ink colors to produce a full-color print. This method of printing is ideal for low-quantity orders and multiple colors.