Branded Boxes Boost Customer Loyalty and Increase Sales
Branded Boxes Boost Customer Loyalty and Increase Sales
Branded boxes are a great way to connect with your customers and create a lasting impression. They also help build brand loyalty and increase sales.
Take a look at any unboxing video on YouTube or TikTok and you’ll notice that the products in the box are usually well-branded. The quality of your packaging tells your customers a lot about your company.
Increased Sales
The right packaging design has the potential to increase sales in several ways. Unlike the generic brown cardboard boxes used by most online retailers, branded packaging helps establish a high level of trust with consumers. It also helps consumers connect with the brand emotionally, and they are more likely to repeat purchase from a company that uses premium shipping boxes.
Another way branded boxes can increase sales is by creating a unique unboxing experience for customers. This can include printed information, special instructions, a QR code, or free stickers. The more personalized the box, the more excited the customer will be to open it. They are also more likely to share videos and photos of the box on social media, which will help increase brand awareness.
For a minimal investment, businesses can make their product stand out in the marketplace by using custom-designed branded boxes for shipping. These boxes are an excellent choice for e-commerce companies that want to increase their customer base and build brand awareness. They also offer a number of other benefits, including protecting the products inside and providing a professional appearance.
Increased Customer Loyalty
Considering that people now buy products online, shipping boxes are often the first hands-on branded boxes interaction a brand has with customers. Customized boxes are a great opportunity to boost customer loyalty by providing a unique unboxing experience and increasing the perceived value of a product. They can also be used to offer coupons, discounts, and other rewards to customers.
Branded packaging is the perfect way to get your brand noticed in a competitive business environment. When customers see your distinct branding on a package, they immediately associate it with your brand and trust that you will deliver a quality experience.
In addition, the use of branded boxes can help you achieve sustainability goals and attract customers who prioritize sustainability. Furthermore, you can include a call-to-action card in the box that encourages customers to share their experience on social media, which is an effective way to generate organic word of mouth marketing. Printed information on your packaging can include website and phone numbers, instructions, or QR codes to make it easy for customers to contact you.
Increased Brand Awareness
With e-commerce becoming more common, many companies are turning to branded boxes. Not only do these help increase brand recognition, but they also provide free advertising. It is common for customers to repurpose beautiful boxes, so having the company name or logo on them helps spread the word. In addition, a well-designed custom insert or eye-catching inside print can further enhance your packaging and create a better customer experience.
Another way a brand can use its boxes to advertise is through social media. Instagram influencers often share “unboxing” videos of products they have purchased. While some of these videos are paid for by the brands, many are spontaneous shares from happy customers. Having unique, aesthetically pleasing packaging increases the likelihood that these videos will go viral.
Whether customers are considering your items in stores or receiving them on their doorsteps, they will form their first impression of your business based on the quality of its packaging. That is why it is so important to invest in a high-quality box that is both functional and attractive.
Unique Design
A brand’s packaging can be as unique and creative as the company itself. This goes beyond simply printing a logo on the box, but incorporating custom inserts, colors, textures and even different designs that complement the product. It’s a great way to distinguish yourself from the competition and create a one-of-a-kind unboxing experience for your clients.
Branded boxes are the first physical touchpoint a customer has with your company, so they have to be memorable. Whether it’s a shipping box or a retail display, the design should convey your company’s values and identity. For example, Tiffany’s signature blue box is instantly recognizable by anyone who sees it.
Similarly, Nike’s “Just Do It” slogan is on its boxes and has become synonymous with their brand. Whether they are shipped directly to customers or delivered to retailers, branded boxes allow companies to stand out in the crowded marketplace and communicate their brand. Custom box printing is an inexpensive and effective marketing tool that can increase sales and brand awareness. Easily add your key branding elements to the exterior of your shipping box using our online 3D designer.
Free Advertising
Branded boxes have provided businesses with a form of free advertising by being displayed in customers’ homes and offices. When a customer receives a package, they will see the branded box and its logo many times over as they open and close it. It is also common for customers to repurpose beautiful boxes as storage containers or decorative items, promoting your business even more.
The unboxing experience has become a popular trend on social media, with people sharing videos of themselves opening christmas gift box and interacting with their deliveries. With a unique and recognizable design, your branded packaging can help your brand stand out in the crowd of Instagram influencers.
Think of the small blue Tiffany’s boxes, for example, that everyone recognizes and associates with their luxury jewelry. This type of recognizable branding is the kind of thing that can get your delivery boxes shared on social media and admired by all who see them. A branded box also makes your business appear more legitimate and trustworthy to your customers. Consider adding a tag with your social media handles or a call-to-action card to encourage your customers to share their unboxing experience online.
